'alws muc.' was founded in Munich in 2024 – born out of a love for the city, its culture, and the unique Bavarian attitude to life. Munich is more than just a home; it's a blend of tradition and modernity, of urban lifestyle and Bavarian serenity.
Even in our logo, we rely on Fraktur script, which is deeply rooted in Munich's design culture. You'll find it on street signs, in old pubs, and on historic facades – it stands for identity, character, and a long tradition. Precisely what 'alws muc.' embodies: a fusion of past and present, of tradition and modern streetwear.
Our fashion stands for sustainable values, high-quality materials, and a distinctive look. All our pieces are organic, fairly produced, and durable, because we believe that fashion should not only look good but also be consumed consciously.
Whether on a surfboard on the Eisbach wave, picnicking on the Isar, or watching the sunset on the Olympiaberg – 'alws muc.' is for everyone who loves Munich and spreads this special attitude to life around the world.
alws muc. – always the place to be.
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